Baco - Website Design

The Challenge

Baco make a range of kids sandwich bags and boxes. The challenge was to inspire and engage the target user with the brand and brand character.

Approach

We needed to think creatively here in order to engage parents and their kids with sandwich bags. The product features a number of characters so we decided to bring them to life in a visually rich and engaging new world we called ‘Rainbow Island’. Here kids can play and learn about healthy eating in a fun and safe environment.

We undertook research with 5 – 9 year olds to find out what kinds of content they’d like to see in an online world. We then devised a strategy to entertain and engage them, whilst reinforcing the product range with their parents and justify the price. We then turned our attention towards the content we’d need to engage and entertain them which culminated in a full-length animated cartoon series, games and stories, plus healthy eating and packed lunch ideas for parents.

Results

As we had hoped, stats show that users are ‘staying and playing’ for much longer than we could have ever expected from a static information site. Users are also returning to the site having played previously demonstrating that the activities are enjoyable.