Circus Casino - Website Redesign

The Challenge

Circus Casino launched their website and things were moving along nicely. Traffic was coming in, people were downloading and going on to play the games. The only problem was – there weren’t enough of them.

Circus Casino simply wanted more of their website traffic to result in downloads of the casino software.

Approach

Starting with analytical research we quickly identified that improving the main landing pages throughout the website would give the quickest win. Most of the traffic landed on these pages and most customers went from these pages to read more information about downloading the software – crucially though they didn’t actually download.

We redesigned these pages, changing the focus from a website that directed people to deeper content to a website that prompted people to download. Sure, the additional content remained and we made sure this was easy to find but we had to refocus customers to ensure they downloaded the software.

Some of the deeper pages lacked a call to action so we implemented a constantly visible floating footer to ensure that the prompts to download the software were never missed. Backing these calls to action up with the already attractive bonus figures added the finishing touch.

Throughout this process we had a close eye on costs and ensured we worked within the tight constraints of the technology available.

Results

Good research and excellent creative made sure Circus Casino saw their on-site conversion rate increase by a little over 300%.